- Company:
BluTrack
- Product:
Bendable racetrack for toy cars
- Price: From US$15 to $70, depending on track length
Randy Belding credits his son Jay for the inspiration behind
BluTrack. Belding and his 4-year-old son were playing with a
racetrack that kept malfunctioning. Despite countless tinkering, Jay would walk
away bored after two loops. "Jay was disappointed with his racetrack, but I
realized how much fun I had with him just trying to make the track work,"
Belding said.
So he spent two years creating and improving on different
versions. In 2006, Belding co-founded MJ Sports and launched BluTrack, a line
of bendable two-way racetracks made from flexible PVC. The pieces come in three lengths and can be twisted and
looped in a variety of ways. Belding said he's sold around 30,000 BluTracks in
the last six years, mostly through specialty stores and online. "One of the biggest struggles is trying to get kids to
play with a toy for a long time," he said. "This is such a simple
concept and it lets kids use their imagination.
So if you want to give some boy a unique present this
Christmas, maybe this will do!
